Roshal Chinnu Vinu is an Assistant Professor, researcher, and academic professional with over seven years of experience in higher education, teaching, research, and academic administration. She is currently pursuing a Ph.D. in Management at the University of Mumbai, with research focused on Augmented Reality and Consumer Buying Behaviour. Her areas of interest include Marketing, Consumer Behaviour, Digital Marketing, Behavioural Finance, and Research Methodology. She has published research papers in reputed SCOPUS and UGC CARE journals . Along with teaching undergraduate and postgraduate students, she actively contributes to curriculum development, institutional accreditation, research, and branding initiatives. Passionate about continuous learning and innovation, she believes in creating an engaging learning environment that combines academic knowledge with practical insights, helping students develop the skills and mindset required for professional success.