Sanjay Manocha
Dr. Sanjay ManochaAssistant Professor

Institute of Management and Research, New Delhi


Dr. Sanjay manocha has 20+ years of work experience in industry and academics. His areas of interest are services management, entrepreneurship development and integrated marketing communication. He has a PhD in commerce from CCS University, Meerut, M.Phil in management from CDLU, Sirsa, and a diploma in entrepreneurship from EDI Ahmedabad. He is an arts graduate with a double Master’s degree in Business and Public Administration. Skilled in Selling, Training, Lecturing, Mentoring and research. He has published a number of research papers both in National and International Journals and attended no. of FDPs, workshops, seminars and conferences both at National and International level. He possesses the ability to bring out the best in others while creating a healthy and friendly work environment, thus enhancing operational efficiency and optimizing resource utilization.

  • Master of Business Administration (Splz Mktg, HRM) from Maharishi Dayanand University, Rohtak (Haryana)
  • Master of Arts (Public Administration) from Indira Gandhi National Open University, New Delhi, India
  • Open Learning Diploma Programme in Business Entrepreneurship from Entrepreneurship Development Institute (EDI), Ahmadabad (Gujarat)
  • M.Phil (Management) from Chaudhary Devi Lal University, Sirsa (Haryana)
  • Ph.D. (Commerce) from Chaudhary Charan Singh University, Meerut (U. P.)
  • Teaching - 17 Years
  • Industry - 04 Years
  • Research - 5 Years

Marketing management, Services management, Entrepreneurship

Presented paper in more than 40 national and international conferences

  • Best paper presentation award for the paper titled “Post Covid-19 Perception Of Students About Online Education” at 6th Online International Conference "Advancing Management: Innovation, Engagement and Impact in the post COVID era" On 6th of August 2021, Organised by KIET School of Management (NBA Accredited)
  • Received Excellence in Academics Award from Hon’ble Sh. PatangRao Kadam, Founder- Bharati Vidyapeeth Pune, Chancellor-Bharati Vidyapeeth Deemed University, Pune and Maharashtra Minister for Minister for Co-Operation, Rehabilitation, and Relief Works in Felicitation Ceremony Organised by Bharati Vidyapeeth in Bharati Vidyapeeth Educational Complex, Pune- Satara Road, Katraj -Dhankawadi, Pune on 9th May 2013.
  • Reviewer of Self Instructional Material Book on Advertising and Media Management for School of Distance Education of Bharati Vidyapeeth University, Pune published in 2009.
  • Won 1st prize in Paper presentation in 6th International Conference on Innovative Ways of Managing Business in the Post Globalized Era organized by Bharati Vidyapeeth University Institute of Management & Research, New Delhi on 2nd & 3rd February 2013 Title of the Paper – “Social Entrepreneurship in India
  • Won 3rd prize in Paper presentation in 9th -Two days National Conference on theme Shaping organisations for tomorrow dated 13th & 14th February 2009 at Bharati Vidyapeeth University Institute of Management & Research, New Delhi. Title of the Paper – “Innovative distribution channels for Life Insurance products”
  • Won Best Participation Award in Induction Training of HDFC Standard life insurance in year 2006
  • Won First Prize in Induction Training of WOCKHARDT Limited, Mumbai in year 2004.
  • Won First Prize in Induction Training of FDC Limited, Mumbai in year 2002.
  • Awarded Mr. College 2002 during MBA
  • Was a member of the team for presentations to Industry
  • Actively Attended college seminars, quiz, debates and presentation competitions
  • Saini, P., Roy, S., Manocha, S., Chaudhary, P. (2023), “Perception Of Students About Ethics In Life”, Journal of the Asiatic Society of Mumbai (ISSN: 0972-0766, UGC Care Group 1 Journal), Vol. 97, No.4 (II) April 2023
  • Mittal, M., Manocha, S.(2023), “Hey Siri! Examine the Consumer Awareness and Consumer Behavior toward Voice-based Artificial Intelligence”, International Management Review (ISSN: 1551-6849), Vol. 19. Spring Special Issue 2023 (The journal is indexed in the UGC CARE-I category, EBSCO, and ProQuest)
  • Manocha, S., Pujari, P., Naseeha, A.K (2022), “Disruptive Technologies transforming lives with reference to COVID 19 Online Education: A Review Paper”, Acta Univ. Bohem. Merid. 2022, Vol 25, No 2 (2022):80-90 | DOI: 10.32725/acta.2022.010
  • Mittal, M., Manocha, S. (2022), “Alexa! Examine privacy perception and acceptance of voice-based artificial intelligence among digital natives”, Journal of Information and Optimization Sciences, Volume 43, 2022 - Issue 7, Pages 1679-1692, Published online: 02 Dec 2022: 7th International Conference on Embracing Transformation: Innovation and Creation Hybrid (May 26-28,2022), Print ISSN: 0252-2667 Online ISSN: 2169-0103 (ABDC, ESCI® Web of Science indexed) https://doi.org/10.1080/02522667.2022.2134367
  • Saini, P., Manocha, S., Gera, S., Chaudhary, P. (2023), “Indian Agriculture– Present & Future”, Shodh Samhita, Journal of Kavikulaguru Kalidas Sanskrit University, Ramtek (ISSN - 2277-7067), Vol. IX – Issue II, July 2022. Peer Reviewed/Refereed & UGC Care Listed Journal
  • Saini, P., Manocha, S., Sati, M., Malik, R. (2022), “Impact Of FDI Equity Inflows on Performance of Stock Market in India”, Shodh Samhita, Journal of Kavikulaguru Kalidas Sanskrit University, Ramtek (ISSN - 2277-7067), Vol. IX – Issue II, July 2022. Peer Reviewed/Refereed & UGC Care Listed Journal
  • Yadav, B., Kaur, S., Devi, S., Manocha, S. (2022), “Critical Performance Analysis of The Health Insurance Sector In India During Covid-19 Outbreak”, International Conference on Embracing Change & Transformation Innovation and Creativity. Asia Pacific Journal of Health Management, 17(2). https://doi.org/10.24083/apjhm.v17i2.1829, available at https://journal.achsm.org.au/index.php/achsm/article/view/1829/835
  • Manocha, S., Saini, P. (2022), “Post covid-19 perception of students about online education”, ECS Transactions, Volume: 107, Issue: 1, Pages: 11277, Publisher: IOP Publishing, April 2022, ISSN: 19385862, 19386737, (Scopus indexed) https://www.researchgate.net/publication/362255545_Critical_Performance_Analysis_of_The_Health_Insurance_Sector_In_India_During_Covid-19_Outbreak
  • Manocha, S., Saini, P. (2022), “Insights of Big Data Analytics in Education- Challenges & Opportunities: A Review Paper”, International Management Review (ISSN: 1551-6849), Vol. 18 Special issue March 2022 (The journal is indexed in the UGC CARE-I category, EBSCO, and ProQuest) https://www.researchgate.net/publication/359280913_Insights_of_Big_Data_Analytics_in_Education-Challenges_Opportunities_A_Review_Paper
  • Malik, R., Aggarwal, R., Manocha, S. (2021), “Impact of Digital Age on Luxury Shopping: A Factor Analysis”, Empirical Economics Letters, A Monthly International Journal of Economics, ISSN 1681-8997, Volume 20, Special Issue, October 2021, Indexed in EconLit and included in Cabell’s Directory Further, ERA accredited and included in ABDC journal quality list Moreover, endorsed in Publons which is a part of Web of Science Group https://www.researchgate.net/publication/363247984_Impact_of_Digital_Age_on_Luxury_Shopping_A_Factor_Analysis
  • Kumar, A., Sowdamini, T., Manocha, S., Pujari, P. (2020), ‘Gamification as a Sustainable Tool for HR Managers’, Acta Universitatis Bohemiae Meridionalis, Vol 24, No 2 (2021), DOI 10.32725/acta.2021.003, ISSN 2336-4297 (online). Available at https://acta.ef.jcu.cz/pdfs/aub/2021/02/01.pdf
  • Ayedee, N. & Manocha, S. (2020) ‘Role of Media (Television) in Creating Positive Atmosphere in Covid 19 during Lockdown in India’, A and V Publications Website www.avnpublication.org (The journal is indexed in Google Scholar, ProQuest Central, Indian Citation Index), Volume-11, Issue-4, October- December 2020, 370- 378, Article DOI: 10.5958/2321-5763.2020.00057.8 https://www.indianjournals.com/ijor.aspx?target=ijor:ajm&volume=11&issue=4&article=002
  • Pandey, A., Manocha, S., Saini, P. (2020) ‘A Study on an Automobile Revolution and Future of Electric Cars in India’, International Journal of Management (IJM, Scopus Indexed, Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=11&IType=3), Volume-11, Issue-3, April 2020, ISSN Online: 0976-6510, 107-113, available at https://www.researchgate.net/publication/348404057_A_STUDY_ON_AN_AUTOMOBILE_REVOLUTION_AND_FUTURE_OF_ELECTRIC_CARS_IN_INDIA
  • Kumar, A., Manocha, S., Srivastav, A. (2020) ‘Vertical Farming: Challenges and Opportunities, Review Of Gharaunda, Karnal (Haryana)’, PIMT Journal of Research UGC Care Listed Journal, Volume-12, No.- January-March 2020, ISSN No: 2278-7925, 62-65
  • Manocha, S., Pandey, A. (2017) ‘Violence as an impediment to achieve sustainable development’, GJRA – Global journal for research analysis, Volume-6, Issue-2, February – 2017, ISSN No 2277 – 8160, 609-613
  • Manocha, S. (2014), ‘Study of Branding: Challenges, Positioning & Repositioning’, Global Journal of Commerce & Management Perspective, Vol. 3, No. 5 (2014), September- October 2014, ISSN 2319 – 7285, 222-230
  • Manocha, S., Murthy, N. (2013) ‘Service Quality in Public Transportation with special reference to DMRC’, International Journal of Logistics and Supply Chain Management Perspectives, PEZZOTTAITE JOURNALS, Jammu and Kashmir-180012, Vol. 2, Number 2, April-June 2013, ISSN (Print) 2319-9032, (Online) 2319-9040, 227-233
  • Manocha, S. (2012) ‘Innovation and Entrepreneurship in Today’s Scenario’, International Journal of Marketing, Financial Services & Management Research, Vol.1 Issue 8, August 2012, ISSN 2277 3622, 196-205
  • Manocha, S. (2012) ‘Rural Markets: A World of Opportunity’, International Journal of Retailing and Marketing, Special Issue, September 2012, ISSN: 0976-318X, Reg. No. DELENG/2010/32112, 162-169
  • Manocha, S. (2012) ‘A Study Of Choice Of Customers Towards Distribution Channels Of Life Insurance Industry’, The International Journal of Commerce and Behavioral Science, Vol 1, No 7 (2012), 01 May 2012, ISSN : 2251-1547, 19-27
  • Manocha, S. (2012) ’Organised Retailing in India: Challenges and Opportunities’, VSRD International Journal of Business & Management Research, Vol. 2 (3), 2012, March, 2012, ISSN: 2231-248X, 65-80
  • Manocha, S. (2011) ‘Go Green! Green Marketing: An Innovative Approach to Success’, Global Evolution, vol. 2, January-December 2011, ISSN: 2229-7588, 42-50
  • Manocha, S. (2011) ‘Comparative Study of Business Performance of Distribution Channel Partners of Life Insurers’, International Journal of Retailing and Marketing, Special Issue, September 2011, ISSN: 0976- 318X, DELENG/2010/32112, 138-143
  • Manocha, S. (2011) ‘Role and Importance of Cyber Retailing in India’, International Journal of Retailing and Marketing, Vol.2 No. 1, January 2011, ISSN: 0976- 318X, 119-123
  • Manocha, S. (2010) ‘Distribution Mix in Insurance Industry’, Business Archives, Vol. 1 No. II, July – December 2010, 25-33
  • Manocha, S. (2010) ‘Managing Workplace Communication, Effulgence’, Vol. 8 No. 2, July – December 2010, ISSN: 0972:8058, 6-12
  • Manocha, S. (2010) ‘A study of Organized Retailing in India’, International Journal of Retailing and Marketing, Vol. 1 No. 2, July 2010, ISSN: 0976- 318X, 46-57
  • Manocha, S. (2010) ‘Challenges and Opportunities for Indian Insurance Companies in the Era of Emerging Global Competition’, Management Edge, Vol. 3 No. 2, July – December 2010, ISSN No. 0976 – 0431, RNI No. DELENG/2007/25437, 103-110
  • Manocha, S. (2010) ‘Business Ethics: It’s Importance in Today’s Competitive Scenario’, LAKSH, Journal of IPEM, Volume 4, No. 1, Jan – June 2010, ISSN 0974-8903, 65-73
  • Manocha, S. (2009) ‘Bancassurance in India – An Emerging Concept’, LAKSH, Journal of IPEM, Vol. 3 Issue No. 2, July-December 2009, ISSN 0974-8903, 56-65
  • Manocha, S. (2009) ‘Bancassurance – The most Challenging Insurance Distribution channel’, Journal of MLRSM, Vol. 2 Issue No. 2, July-December 2009, ISSN 0974- 4037, 1-5
  • Manocha, S. (2009) ‘Bancassurance for Indian Insurance Sector’, MAIMT-Journal of IT & Management, Vol. 3, No. 1, May-October 2009, ISSN 0974-066X, 11-18
  • Manocha, S. (2009) ‘Customer Preferences towards Life Insurance as a Saving Alternative’, Adarsh Journal of Management Research, Bangalore, Vol. 2, Issue No. 2, September, 2009, ISSN 0974-7028, 11- 23
  • Manocha, S. (2009) ‘Innovative Distribution Channels for Life Insurance Products’, ACRM Journal of Business and Management Research, Bangalore, Volume 4, No. 1, March 2009, ISSN 0973-3523, 5-9