Minakshi Sati
Dr. Minakshi SatiAssistant Professor

Institute of Management and Research, New Delhi

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Dr. Minakshi Sati is working as Assistant Professor in BVIMR. She is a graduate from Delhi University B.Com (H),M.B.A from BVP Pune and holds Ph.D in the area of marketing. Her primary research area is in the area of Marketing Management. In the field of marketing she had opportunities to present her work in various national & international conferences. She has Published 12 research papers in the UGC care listed journals, peer-reviewed national & international journals. She has Experience in teaching a wide range of management subjects along with marketing specilaisation subjects.

  • B.COM (H),DU
  • M.B.A (BVP, Pune)
  • Ph. D. Marketing (BVP, Pune)

Teaching Experience : 9 Years

Marketing, General management, Blue Ocean Strategy, Kano’s Model

  • ICASDMBW 2022 - International Conference on Applications of AI and Statistical Decision Making for Business World (ICASDMBW- 2022), Rukmini Devi Institute of Advanced Studies,16-17 December 2022
  • Embracing Change & Transformation-Breakthrough Innovation and creativity, Dr D Y Patil University, March 23-23, 2021
  • Emerging Applications & strategies of learning & assessment during Pandemic, National Conference BVIMR, 25 March 2021.
  • Conference by BULMIM, 2016
  • Make in India". Through sustainable development: achieving inclusive growth,BVIMR,2016
  • Understanding Customer Satisfaction in Indian Banking Industry Using Kano’s Model,  EUDL  (European Union Digital Library) ,ICASDMBW 2022, December 16-17, Delhi, India, DOI 10.4108/eai.16-12-2022.2326202
  • Impact of FDI equity inflows on performance of stock market in India, Shodhasamhita, Volume, Year 2022.
  • Integration of blue ocean strategy and Kano’s model in Indian banking industry: review of literature, JME, Volume 15, Year 2021.
  • A study on Factors influencing customer satisfaction on E – banking using Kano’s model, PIMT Journal of research, listed in UGC care, Vol-13, No-2, Jan-March 2021.
  • An Investigation into the Application of Kano's Model-Review of Literature
  • Think India, Volume 22, Year 2019.
  • Psychological factors in investment decisions: review of literature, Asian Journal of Multidimensional Research (AJMR), Year 2019, Volume 8, Issue 5.
  • A study on spending habits and future association for service class in Delhi region, Proceedings of ICRBS 2017 December 16-17, 2017 Department of Management Studies, IIT Roorkee.
  • A study of ecologically conscious consumer behavior across generations, BULMIM Journal of Management and research, year 2016, volume 1, issue 2.
  • A Study on E Shopping motives of Gen Y, BVIMR conference proceeding, Volume, Year 2016.
  • Efficacy of training and development in JK Lakshmi Cement Ltd., Indian Journal of Applied Research, volume 5, issue 4, April 2015, page 354.