Profile
Ms. Shweta Sinha is presently working as Assistant Professor in the area of Marketing and Social Media Management, Bharati Vidyapeeth Institute of Management and Research, Delhi (constituent unit of Bharati Vidyapeeth (deemed to be University) Pune. She is a Gold Medallist in MBA and has rich working experience it both Teaching and Administrative department. At present she is a faculty in Department of Management Studies with teaching interest areas around Marketing Management, Social Media Management and Digital Marketing. Her Primary Research areas are Marketing Management, Digital Marketing, Artificial Intelligence in Digital Marketing, Experiential Marketing, Influencer Marketing, Use of Augmented Reality(AR) and Virtual Reality(VR) in Marketing.
She has organized and attended many Seminars and Conferences at National and International levels. She has published various Research papers and Articles in National and International journals.
