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Faculty

Veenu Gupta
Ms. Veenu Gupta Assistant Professor

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Ms. Veenu Gupta is a faculty in the area of Economics, Business Mathematics and Business Statistics. Her primary research area is sustainability in economy, macro-economic variables and environmental issues. A rich experience in teaching includes a wide range of management subjects and publications as well.

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  • B.A. Eco. Hons. (KUK, Haryana)
  • M.B.A. Finance (KUK, Haryana)
  • M.A. Economics (KUK, Haryana)
  • NET Qualified - Management
  • NET Qualified - Economics
  • Ph.D. - Pre-Submission Done (Bhagat Phool Singh Mahila Vishwavidalaya, Sonepat)

Teaching : 10 Years

  • Business Mathematics
  • Micro & Macro Economics
  • Business Statistics & Operations Research
  • Project Management
  • Production and Operation Management

Research areas are Environmental Sustainability, Digital transformation, Production management, Economics, Environmental issues

  • Presented paper at the 16th International Conference on the topic “Digital Transformation Approach to Environmental Policy: A comprehensive Study” Gitarattan International Business School, January 2026
  • Online Workshop on Scale Validity, Structural Equation Modelling, and fsQCA, BIM & 6th Q-ResearchH LLP, India, 21 July – 21 August 2025.
  • Online Workshop on 'Generative AI for Academic Workflow Automation,' Amity University, Noida, June 2025.
  • One-Week Online FDP on 'Navigating the Right Journals: The Research-Based Approach,' ARKA University, June 2025.
  • Faculty Development Programme on Integrative Research Methodology and Analytical Tools for Quality Publications, JK Business School, 19–23 May 2025.
  • Online Workshop on Scale Development and Structural Equation Modelling, Koach Scholar, 8–16 May 2025.
  • Faculty Development Programme on Contemporary Data Analysis Tools for Research, BVIMR, Delhi, March 2025.
  • Presented paper at the International Conference on "Corporate Activism: A Catalyst for Sustainable Development," Delhi Institute of Advanced Studies, January 2025.
  • Faculty Development Programme on Artificial Intelligence and its Applications in Business Management, AICTE-ATAL Academy / ASEAN Business School, December 2024.
  • National e-Workshop on Innovative Research Methodologies for Emerging Academics, Indian Research Scholar's Association, December 2024.
  • 7-Day FDP on "Empowering Faculty for Research-Driven Management Excellence," JIMS, Rohini, Delhi, July 2024.
  • 10-Day International Research Methodology Workshop in Social Sciences, Jammu & Kashmir Economic Association, June 2024.
  • Refresher Course on Indian Management Systems and Indian Arthashastra, UGC-HRDC, BPS Mahila Vishwavidyalaya, December 2023.
  • Presented paper at the International Conference on "India 2.0, Vision for India@2047: Challenges and Prospects," sponsored by ICSSR, February 2023.
  • One-Week FDP on "Online Education: An Evolving Paradigm," AIU & GGSIPU AADC, February 2023.
  • International Seminar on "Bringing Everyone Forward for Sustainable and Equitable Development," UN & UNESCO International Day of Women and Girls in Science, 2023.
  • International Conference on Innovative Practices in Education, Management and Technology (IC-IPMTEE-2023), NDIM, December 2022.
  • National Webinar on Research Paper Publication in Scopus-Indexed Journals, St. Francis De Sales College, 2022.
  • Five-Day Development Programme on Corporate Legislations — A Tool for Financial Planning, Kamal Institute of Higher Education, 2022.
  • Seven-Day National FDP on Research Methodology, Dept. of Commerce, PG College of Arts & Science, Coimbatore, 2022.
  • UGC-Approved Short-Term PDP on Implementation of NEP-2020, Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching, 2022.
  • Additional participation in FDPs/webinars on Sustainability Reporting, Research Ethics, Predatory Journals, and Universal Human Values (details available on request).
  • Presented papers at international/national conferences at RDIAS, Kanya Mahavidyalaya (Kharkhoda), Chaudhary Ranbir Singh University (Jind), and N.C. College of Engineering (Israna, Panipat).
  • Gold Medalist in Economics (Hons.), honored by Mr. Bhupendra Singh Hooda, Ex-Chief Minister of Haryana.
  • Collection of data on consumer satisfaction on behalf of RBI during my post-graduation.
  • Cracked the Credit Officer Written paper of PNB Bank.
  • Cracked the IBPS exam also.
  • A Cuemath Certified teacher
Certificates
  • Certified Course on AI Application for Business and Research by Kamal Nehru College, University of Delhi
  • SWAYAM Certificate — Industry 4.0: Managing the Digital Transformation.
  • SWAYAM Certificate — Digital Transformation: Theory and Application (6-month course), IIM Ahmedabad.
  • UHV-I Course — AICTE Approved.
  • Published a book chapter in IEEE, Scopus Indexed, titled Integration of AI and IoT in Transforming Customer Experience in Digital Marketing, June 2026
  • Research Paper: “A Comprehensive Bibliometric, Informetric and Science Mapping Study of Ai and Sustainability”, Intellectual Resonance, Double-blind Peer-Reviewed/Referred, DCAC Journal of Interdisciplinary Studies, Dec 2025
  • Research Paper: “Psychological Approaches in Industry- An Overview”, Peer- Reviewed Journal, International Journal of Advanced Studies, Oct 2025
  • Research Paper: Inventory management practices and supply chain efficiency” Insights from modern techniques”, Peer- Reviewed Journal, Asian Journal of Management and Commerce, Oct 2025
  • Research Paper: Economic Growth and Environmental Sustainability: Analysing the Dynamics of Greenhouse Gas Emissions in QUAD countries”, Scopus Indexed, AABFJ, Oct 2025
  • Research Paper: “The Triple Intersection: Digital Transformation, Industry 4.0, Sustainability- An SLR perspective”, Scopus Indexed, International Journal of Environmental Sciences, May 2025
  • Book Chapter: “Social Media Marketing and Management with AI in Online Marketing 6.0,” in Practical Strategies and Case Studies for Online Marketing 6.0 (Scopus-indexed), IGI Global Scientific Publishing, May 2025.
  • Research Paper (with collaboration): “Compulsive Buying Behavior in the Digital Age: A Systematic Literature Review,” Journal of Informatics Education and Research, ABDC-C, ISSN 1526-4726, Vol. 5, Issue 1, 2025.
  • Book Chapter: “An Analysis of Penetration on NEP 2020 in Teacher Education,” in Changing Paradigm of Teacher Education in India, ISBN 978-91-41-00108-4, DOI: 10.25215/9141001087, 2024.
  • “Factors Influencing OTT Communication Services: An Integrated Review and a Research Roadmap for the Future,” Journal of Content, Community & Communication, Amity University, ISSN 2395-7514 / 2456-9011, 2023.
  • “India's Target to Be a Carbon-Free Country,” DME Journal of Management, ISSN 2582-9432, Dec 2022.
  • “Relationship of Organizational Culture and Citizenship Behavior in Public and Private Banks: An Analysis,” Anusandhan – GIBS Research Repository, ISSN 2581-9968, 2022.
  • “Critical Analysis on Cryptocurrency Scam,” Anusandhan – GIBS Research Repository, 2022.
  • “A Study on Linkage between Corporate Social Responsibility and Return on Assets of Selected Companies: An Empirical Analysis,” RDIAS, Delhi, 2014.
  • “CMSA: A Strategy of Sustainable Agriculture,” International Journal IJRASET, 2013.
  • “Corporate Governance and CSR: Their Interrelationship,” International Journal IJRASET, 2013.
  • “Study of Behavior of Rural Indian Consumers towards FMCGs,” Global Business Challenges — Emerging Management and IT Practices, Institute of Management Education, 2012.
  • “FDI in Retail — Future Shape of Indian Economy,” CPJ Global Review, CPJ College of Higher Studies and School of Law, 2011.
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